Knowledge. Insight. Strategy.

At Faren Group, we believe good work begins with a solid relationship based on integrity and old-fashioned, hard work. To that end, we apply all our energies to brand knowledge; category insight and to creating communication strategy that ensures our clients' business is clearly differentiated from their competition and their message is delivered via the right media and channels.

We pride ourselves on being an extension of clients' business and to creating lasting relationships and strong partnerships.

Areas of Expertise

Faren Group has had the pleasure of working with clients from various industry sectors such as Tourism, Public/Government and Retail. As a result we have been the Agency of Record for a number of these clients including York Region and Sunoco.

Tourism

Some of the world's leading hotels and resort brands have leveraged our valuable, proven, hotel marketing methodology and practices to maximize profitability and market share for their flagship and supporting brands for well over 20 years. Our programs are the result of years of deep travel industry experience in hotel marketing and guest retention systems.

Our marketing solutions utilize key research from client CRM and reservation databases and to create effective, targeted communications and guest marketing strategies and programs. From event promotions to microsites, we can cover all hotel marketing needs in traditional print and targeted digital media.

Public Sector Communication

Faren designs and produces public sector marketing communication tools, services and strategies for most levels of municipal governments and agencies.

Our work to date has included high-profile economic development and marketing for towns and cities in southern Ontario; accurate corporate and annual report design and printing as well as the design, production and delivery of critical community information and public affairs programs to households and homes across many towns in the north GTA.

Retail Marketing

We provide national and regional retailers and franchisee support through versatile marketing promotions for consumer energy products. These integrated programs include local advertising, store signage, point-of purchase and in-store promotional media in print and digital to ensure seamless brand and timely delivery to customers. Our custom specialty marketing programs can drive retail sales of core and accessory merchandise for seasonal, ongoing and cross-promotional consumer offers.