LATEST AND GREATEST
The Newmarket community report takes top honours at EDCO AwardsNEWMARKET, ON, Thursday, February 10, 2011 – On Thursday, February 3 at the Economic Developers Council of Ontario's (EDCO) Award ceremony, Newmarket received the top award from across the province for its 2009/10 Community Report. "This award in particular is very significant because it demonstrates how effective we are in marketing our community to potential residents and businesses," says Mayor Tony Van Bynen. "I would like to congratulate staff for creating this out-of-the box publication that truly speaks to what an extraordinary community we live in and what a bright and promising future we have ahead." The report tells the story of a well-balanced community committed to planning and preparing for the future, while honouring its rich history and heritage.
View the media release here
We're Moving to New Digs -- Vaughan, Ontario
May 31, 2010: The Faren Group will be moving to Vaughan on Friday, June 18th, and so the business will be closed on that date. If you have something of an emergency nature, please call me, Dave Farenick, on my cell at 647-831-0600. For any artwork or programming issues, you can continue to email your department contacts that you've been working with. They will be working from home and monitoring their respective emails.
Please check for our new contact information on our new website under the "Contact" tab.
Our new address will be 99 Mountcharles Crescent, Vaughan, ON L6A 2J9.
Route from your location:
The Faren Group Awarded the Design and Production of the Town of Newmarket's 2009/2010 Annual Report
April 17, 2010: We are extremely excited to have been awarded the Design and Production of the Town of Newmarket's 2009/2010 Annual Report.
Newmarket is turning the corner on a new era of growth. A number of major initiatives are already beginning to re-shape and re-vitalize this extraordinary community. These projects are part of a bigger plan to Renew Newmarket and are all about protecting and enhancing the natural and cultural heritage while continuing to manage growth and plan for the future. It is about taking a town that is already outstanding and making it even better. This means creating the right balance between past, present and future. The goal is to be true to the character of the community while re-creating, re-imagining, and re-inventing the beautiful, thriving, urban Newmarket of tomorrow.
We are all very excited to be given this opportunity and look forward to working with the Town's team.
The Faren Group Appointed to Design, Develop and Host the InterContinental Hotels' CAA Member Offers Website for the 6th Year Running.
March 1, 2010: InterContinental Hotels Group (Canada), Inc. has named The Faren group, for the 6th consecutive year, to manage their CAA Member Hotel Offers Website Design, Programming and Custom Content Publishing System.
The Holiday Inn and Holiday Inn Express hotels in Canada run an online promotion that offers CAA members a special bonus to attract the membership to their brands of hotels. The microsite is provided to allow the Canadian hotels to offer their particular promotion, its location, and information for their hotel. The client looks to us each year to provide a very professional , functional and user-friendly design. The microsite must also be able to track a user through it, know what is being downloaded, such as the special offers from the hotels, and if the users on the site actually clicked through to the parent site and booked their stay online. A high level of Search Engine Optimization is also requested.
Once again this year, we will be responsible for conceptual development, graphic design, copywriting, illustration, programming design and development, branding management, hosting, Content Publishing Tool design and programming, web analytics code and reporting interface, data reporting, analysis and User's Manual.
We look forward to this annual challenge and promise to make this year's version even better than the last.
Agency of Record for Pipeline Publishing Awarded to The Faren Group
January 10, 2010: The Faren Group has been awarded the Design and Programming contract for the online magazine Pipeline.
Pipeline was designed to present communications service providers with critical industry information relevant to driving profitability and delivering the latest generation of communication services. The world's leading communications providers and industry suppliers turn to Pipeline to keep abreast of market demands, government mandates, technical advances, and industry trends. Pipeline subscribers understand that the knowledge contained in their pages empowers them to address, understand, and more quickly adapt to the dynamic environment of the communications industry.
We will be providing Pipeline with design services of their online magazine every month, as well as several HTML based direct email campaigns to their opt-in mail lists.
We're very excited to be named Agency of Record and look forward to working with the Pipeline Team.
Redesign and Development of the Whitchurch-Stouffville Public Library Website Awarded to The Faren Group
September 14, 2009: The Faren Group was awarded the redesign, development and hosting of the Whitchurch-Stouffville Public Library's content managed website.
The Whitchurch-Stouffville Public Library dates back to 1877 when it was first established in Allan's Jewellery Store. The Library then became known as the Mechanic's Institute and for a time was located in the old Municipal Building at the clock tower. It became a free public library in 1899. The first permanent library was built in 1923 at 7 Main Street East, through a grant from the Carnegie Foundation. The Library moved to a storefront in 1974 and then to 6240 Main Street in 1977. The Library celebrated its 100th birthday on February 17, 1999. The Lebovic Leisure Centre was constructed in 2001 at 30 Burkholder Street, a facility now occupied jointly by the department of Leisure Services and the Library.
We all look forward to starting this wonderful opportunity and working with the staff of the Library.
Taking it to the Streets, In a Big Way - Holiday Inn Express Hotels Attain The Faren Group for their National Billboard Campaign
August 15, 2009: The Faren Group has been attained by InterContinental Hotels Group, marketing headquarters of seven global brands of hotels, to provide design, production and shipping of the Holiday Inn Express Out-Of-Home Program for the 10th year running. This year, because we have in-house programming, we will design an interface to be used to order the boards, track artwork approvals and production processes online. This will allow for easier and flawless execution of this massive $160,000 annual project.
Giving Back to the Community - The Faren Group Works with the Canadian Neuropathy Association (CNA)
December 3, 2008: The Faren Group approached the Canadian Neuropathy Association (CNA) to provide them with a not-for-profit rate for Branding, Website Redesign & Content Publishing System. They have now given us the green light to start the project.
The Canadian Neuropathy Association is a volunteer organization, founded in 2000 by volunteers and relies on the support and dedication of volunteers to help meet its goals. The organization was established to help in the areas of fundraising, e-advocacy, education and a place for people with the disease to communicate with each other and to find resources. They are looking for a professional looking website to help attract more attention in the Canadian Not-for-profit arena, thus giving the company a better chance at attracting volunteers and the attention of certain pharmaceutical companies. There was need of a more streamlined method of signing up new members/volunteers, advocating to government and enabling the community of sufferers of the disease to contact one another and discuss best practices and the newest drugs and technology to fight their pain.
We will also be providing them with a Content Publishing Tool, training and manual, so they can edit content themselves, to further save money.
This is one project we will all be proud to participate in.
York Region Tourism Names The Faren Group as Agency of Record for the Second Year
August 15, 2008: The Faren Group will continue to provide the Region with Creative Development, Graphic Design, Illustration, Copywriting, etc. for their print and online advertising initiatives.
York Region Tourism is the official destination marketing organization and the authoritative source for tourism information in York Region. They help promote tourism in the 9 municipalities that make up York Region, including Aurora, East Gwillimbury, Georgina , King, Markham, Newmarket , Richmond Hill, Vaughan, and Whitchurch-Stouffville.
We are very excited about working with the York Region Tourism team for another season, and look forward to having fun and promoting the many companies in the area.
The Faren Group was the agency of record for Sunoco Gas & Oil, leading them to "BEST CROSS PROMOTIONAL CAMPAIGN Canadian Retail Petroleum Awards"1999/2000 & 2000/2001 BEST CROSS PROMOTIONAL CAMPAIGN Canadian Retail Petroleum Awards